By Katie Nussbaum – April 29, 2019
A new mobile app is helping customers avoid long lines at Enmarket convenience stores.
Recently launched at all 124 Enmarket stores, Skip Checkout enables customers to scan and pay for their goods with their phones and skip checkout lines. Enmarket is the nation’s largest convenience store chain to adopt the technology.
“Customers who have the free Skip Checkout app can scan their purchases with the lens on their phone, pay with the click of a button, and flash their phone to the cashier on their way out the door, all without standing in line,” said Brett Giesick, president of Enmarket.
“Even people who don’t use the app will benefit because this will speed up lines and enable our employees to work on even further improving the customer experience.”
Customers download the app free from getskip.com or the app store, create an account, and link a payment card to begin. As you shop, you scan the barcodes of your items to add them to your shopping cart, where they will be stored until you are ready to pay. Items such as fresh fruit or hot dogs that don’t have a barcode can be purchased through a pick-list in the app.
To pay, you select the pay button to complete your transaction and charge your card. Then, on your way out of the store, flash your phone to an employee at the cash register to show you’re using Skip, and you’re done.
Age-restricted products, such as beer, may be scanned in the app, but those customers must still present their ID to the sales associate.
Enmarket employees received training to prepare for the rollout of the new technology. They are alerted every time a Skip shopper enters the store and when they have paid for their transaction through an iPad next to the cash register, which also uses Skip technology. Security features are built in.
“Convenience to our customers is fundamental to our business model,” said Giesick.
“By investing in the latest technology, we are able to enhance that convenience. Customers can get in, get out and get on their way even faster with Skip Checkout. We’re thrilled to introduce this innovative technology to consumers in our markets. It has been very well received by the customers and employees who have been a part of our initial test phase.”