SAVANNAH, Ga. — Enmarket convenience stores will begin offering Skip Frictionless Checkout, a mobile payment option that lets customers purchase items using their phones and save a trip to the cash register, in early 2019.
The technology is designed to lower the speed of checkout from an average of 60 seconds to an instant checkout action controlled by the customer, according to the company.
The mobile app enhancement also provides easy access to promotional deals and in-store items at the pump or prior to arrival.
"Skip Frictionless Checkout helps customers bypass the checkout line and helps us enhance their experience by focusing more on merchandising and customer service," said Enmarket President Brett Giesick. "It allows us to give back the most priceless of resources to its customers — their time."
Enmarket employees are notified when Skip users arrive and can monitor their purchases. This allows them to spend more time on guest satisfaction, food service and store maintenance, the c-store operator said.
"This technology helps us achieve our mission of providing a best-in-class convenience store experience by offering an instant checkout action controlled by our customers," Giesick added. "Enmarket will continue to explore innovative ways to make it easier for customers to patronize our stores."
Savannah-based Enmarket operates 123 c-stores in Georgia, South Carolina and North Carolina.